Arctic Report What Are The Northern Lights Really
Even today, myths remain. Japanese culture maintains that conceiving a child under the northern lights will lead to a life blessed with good fortune. This is great for the tourism industry here. In fact, Trond Øverås, the director of the Visit Tromsø tourism organization, says that winter tourism around the city has increased 271 percent in just four years. It’s now a $39 million industry. That’s thanks in large part to the fact that the organization recently started marketing Tromsø as an ideal winter-vacation destination to see the Northern Lights....